The Principles of Marketing & Sales module seeks to provide students with the skills necessary for an entrepreneur or senior executive within an SME to understand the roles of marketing and sales and the importance of a smooth integration of both for the success of a business. The course deals with the critical challenge of developing organisations which are customer centric and the challenges to be overcome in this regard.

The Principles of Marketing & Sales is an EQF/MQF Level 7 course accredited with 8 ECTS credits. The Principles of Marketing & Sales course seeks to provide students with the skills necessary for an entrepreneur or senior executive within an SME to understand the roles of marketing and sales and the importance of a smooth integration of both for the success of a business. The course deals with the critical challenge of developing organisations which are customer centric and the challenges to be overcome in this regard. This course is a module which forms part of the Masters in Entrepreneurship Programme. The duration of the course is 6 weeks and delivered fully online.

The course seeks to identify best practice and provide an overview of current marketing and sales tools and services, particularly those related to Customer Relationship Management CRM, that are available to entrepreneurs and managers of SMEs. The course enables students to use such tools allowing them to develop, implement and monitor their own integrated marketing and sales campaigns. The focus is on the importance of taking the customer perspective in all decision making within the organisation, to ensure a continuity and consistency of messages throughout the various media used for the marketing and sales campaigns.

Knowledge at the end of the module:

• Define Marketing in today’s market context and identify how the main components of the marketing process impact an organisation.
• Identify the importance of structuring an organisation to facilitate customer focus.
• Describe the concepts of implementing Agile concepts into a Marketing department.
• Describe the practical challenges in applying market segmentation and position strategies to achieve a desired position in the target market segment.
• Identify key challenges in the design of a research project, particularly regarding quantitative and qualitative research and the limitations and constraints involved.
• Demonstrate an understanding of the manner which interactivity of new media has impacted brands and the roots of loyalty decline.
• Describe the role that sales forecasting has in an organisation’s marketing plan.

COURSE DETAILS

Programme: Principles of Marketing & Sales

EQF/MQF: Level 7

Credits: 8 ECTS

Delivery & Duration: Online – 6 weeks

National & EU Accreditation by: NCFHE

Scholarship & Grant Incentives: Get Qualified & Training Pays Scheme