events | 25 November 2020

Award in Promoting your online business

This module focusses on the marketing side of the eCommerce business and provides students with an outline of the key concepts to promote a business online. This module deals with the importance of developing a marketing and digital plans that will be used to guide the business in establishing the correct strategy and identifying the most appropriate goals and objectives.

This module also provides greater detail to how a business can drive customer traffic to the eCommerce website, use search engine optimisation, promote through digital marketing and social media, use affiliate marketing and explore the different types of digital media channels.

Cooperation Partners
  • Malta Association of Credit Management
  • Malta Employers' Associations